QuitSure & Digit Insurance Partnership: When Insurance Providers Help You Quit Smoking

In a world where smoking continues to claim millions of lives each year, fresh solutions are crucial for promoting healthier lifestyles. With the alliance between QuitSure, the highly effective quit smoking app, and Go Digit General Insurance Limited (“Digit Insurance”), one of the leading full-stack insurance companies, a new era of smoking cessation support is on the horizon. By making quitting smoking more accessible and affordable, this partnership emphasizes the importance of insurance providers in overall health and well-being. 

Introduced on March 24th, 2023, QuitSure and Digit Insurance are empowering smokers to embark on a journey towards a smoke-free life with ease and confidence. 

The partnership between QuitSure as a wellness service provider and Digit Insurance represents a shift in the insurance industry, as companies increasingly recognize the value of preventative healthcare services. By supporting smoking cessation initiatives, insurers not only improve the health and quality of life for their policyholders but also help reduce the financial burden associated with smoking-related illnesses. Digit Insurance, in its partnership with QuitSure, facilitates a platform where Digit’s clients/insured can access wellness services provided by QuitSure at a discounted rate out-of-their pocket. (The app users/Digit’s clients/insured must bear the charges to avail the wellness service provided by QuitSure.) This approach benefits both the insurance companies and their clients.  

Insurance companies worldwide are increasingly focusing on providing user-centric services that go beyond traditional insurance policies. By partnering with healthcare service providers like QuitSure, insurers can offer comprehensive support to their clients/insured, enhancing their overall well-being, maintaining and improving good health and reducing the financial burden on society. 

This concept, known as shared value, has gained traction in the insurance industry, with companies abroad implementing systems that reward policyholders for taking additional precautions in healthcare. This approach benefits both the insured and the insurers, promoting a healthier society and cost savings. The QuitSure x Digit Insurance collaboration is a step towards this direction in India.  

As the QuitSure x Digit Insurance collaboration gains momentum, it is expected that other insurance companies will follow suit, recognizing the benefits of supporting preventative healthcare initiatives. By fostering a network of partnerships between insurance providers and smoking cessation providers, the industry as a whole can play a critical role in mitigating the global burden of smoking-related diseases. 

QuitSure has made a significant impact on the world of smoking cessation with its remarkable 71% success rate. The app, which employs psychological conditioning, Cognitive Behavioural Therapy, and counselling, addresses both the chemical and mental aspects of addiction, making it an invaluable resource for those looking to quit smoking. [With more than 500k+ downloads and a presence in over 150 countries, QuitSure has already assisted over 50,000 smokers in quitting cigarettes in 2022. The app's success has not gone unnoticed, as it was featured in Google Play Store’s "Google Rising Stars" list.]  

The collaboration between QuitSure and Digit Insurance highlights the benefit of combining insurance with wellness benefits being preventative healthcare initiatives. This approach is beneficial for all parties involved, improving policyholders' well-being while reducing financial burdens for insurers.