Nepotism Exists Not Only In Our Industry: Suniel Shetty
Suniel Shetty is an Indian film actor, producer and entrepreneur who is active in Bollywood film industry. In a career spanning more than 25 years, he has acted in nearly 130 films. He is the owner of the film production house Popcorn Entertainment Private Limited and also runs FTC Talent and Media & Entertainment. While having an e-chat Dr. Annurag Batra, Chairman, BW Businessworld and E4M Group, he affirms nepotism exists in every industry and people should not confine it just to Bollywood.
Below are the edited excerpts:
What has the Covid-19 pandemic taught you?
There have been a lot of learnings. I always believed I am an honest man and have done everything right. I have paid my staff on time, kept them happy, and most of them have been with me for close to 35-40 years. However, recently I realised that there is a lot of injustice that has been done to them, they deserve a lot more. There has to be a lot more equality. I have also realised that whether it is a driver, a staff member or a service help, everyone is equally important. As an entrepreneur, what I have realised is that we need to bring on five more kids rather than removing twenty-five of them. More so now since people will be losing their jobs. Apart from this, I have realised that tech is all important and will be more so in the near future.
What is your take on democratising talent in Bollywood?
Personally, I had a tough time when I joined the industry. I believe I have a number of children at FTC in addition to Athiya and Ahaan. I am trying every day to give kids an opportunity. Who has to come forward and support me ? Recruiters have to come forward and say ‘Yes , we are casting’. For example, in my film Moti Choor Chakna Choor, 90 precent of the kids came from Bhopal and we gave them an opportunity. That’s what FTC talent is about- Opportunity, Opportunity, Opportunity. So let’s not say that nepotism exists only in the film industry. We are not as bad as we are made out to be.
You have reinvented yourself by being an entrepreneur. What advise do you have for young entrepreneurs who look up to you?
Today is a balance of tech and human and this combination will become more important in the future. Entrepreneurs have to be aware of what the generation of today is thinking about. Success for an organisation/ entrepreneur would be combining the right people with the right process. Tech has taken us to an absolute different level. Downsizing should be done only in terms of unnecessary expenditure.
Did you have failures in businesses? If yes, what have you learnt from that?
Yes, why not? If you dare to do something different you will fail often. Probably you are before your time or absolutely different. I failed in a lot of businesses. But because now some of my businesses are successful, people talk about them and that is what they want to relate to. I have done things which were probably not meant for the long term and were fads. From those moments I made the money I wanted to. In that sense, they were not failures but didn’t last a lifetime as they had been planned.
I realised that whenever I did anything on my own, it was never successful. But whenever I collaborated with someone, who was the master of what they did, it added to my experience, goodwill, value and my knowhow.
You give your 100 percent to whatever you do. What is the role you enjoy most these days?
I think for me, my dream is FTC. Making the industry a marketspace where any kid would get an opportunity to try and fulfil their dreams, provided they have the talent, intention and don’t want just glamour. There is a lot of hardwork that goes into it. I have made 130 films and have given opportunities to 75 new directors whereas, I could have simply repeated blockbuster directors and played it safe. That is why when someone says nepotism, it hurts a lot. Even today, for me, it is not the money that matters in fact, It is the kids with whom I am working that matter.
What is the business model of FTC? How does it make money?
Right now, content is something we are working on. Recruiters who come in have to pay a one time fee. But it is about scaling up, getting more people onboard, giving more jobs and getting the industry to depend on you.
