'Namyaa' is Focusing Female Hygiene Products: Karan Gupta, Director of Namyaa Skincare

Namyaa is reinventing the herbal feminine skin and hygiene care range with their 10 years of experience in the industry.

The brand makes skincare, intimates hygiene and lightening products. As menstrual hygiene is a serious issue in a country like India, the brand is understanding the behavior of the customers and focusing on the real problems.

Namyaa is taking skincare beyond excellence and skin helping to hygiene and wellbeing considering the functional life states of various young ladies in India today.

In an Interview with Karan Gupta, Director of Namyaa Skincare, he talked about the importance of feminine hygiene products.

How difficult was it to enter a beauty segment when many other brands are standing strong?

It is difficult, to be honest. But not for long. If you are producing high-quality products and offering it at competitive rates, the buyers are going to notice you sooner or later. Namyaa might be new, but the forces behind it are experienced. We have been in this industry from last 10 years with our Brand Qraa Herbals which is dedicated for skin and hair care products for women. But we planned to work on innovative products to grab market attention and we launched, Qraa Men, Namyaa Skin Care and Arama Naturals. All the brands cater to different mass. We take product quality very seriously as we are aware that it is what is going to make a mark on the customer.

What is your marketing strategy to make people aware of a new brand?

We are trying to keep our focus on female hygiene under the brand Namyaa as we believe that it is not sufficiently discussed in India. By trying to focus on such issues, we are solving real problems with our products. We believe that our attitude as changemakers of not only the industry but the country that will drive customer’s attention to our brand.

How difficult is it to convince people for a new brand when they are already comfortable with the other brands and products?

We believe, customers look for uniqueness and quality of your product and there we stand. In our case, we are trying to offer intimate skincare and products that can help them take care of their hygiene without having to shell out a fortune. However, we have to agree that lack of awareness is still there. We are trying to channel the power of social media to make our target audience aware of the facilities we provide.

How much investment you have made to date? Bootstrapped or Investors.

For now, we are completely self-funded and have invested about Rs 5 crore rupees till date. Based on the response to our men and women personal care range, we will plan to increase our investment in areas that show the best demand. We are also in talks with some investors who believe in our cause and more investment may be in the pipeline! 

What are your expansion plans in or out of the country?

We are planning to conduct research on what other products we can bring for female hygiene. Based on market demand and moreover, a necessity in the country, we will add more products to our collection. Under our Men’s Grooming brand, Qraa Men, we are planning to expand into natural products that can deliver quick and lasting results. .

What's your take on the future for start-ups and entrepreneurship? 

I believe that as long as there are innovators and innovative thought in general, there will be more progressive start-ups and entrepreneurship. COVID-19 may have dampened the spirits for some, however, as they say, the show must go on and it will.

What is your marketing strategy for Menstrual cup? How will you spread awareness about the same in rural areas?

Our menstrual cups are soft and light. The marketing strategy for the menstrual cup is shaped around this USP of our product. As per our market research, most omen are hesitant about using menstrual cup as they believe that using it would be painful. We want to change that by introducing soft menstrual cups. In rural areas, we have decided to donate menstrual cups on each Namyaa cup that is sold and spread awareness about sanitation and upkeep of menstrual health. Yes, we are facing challenges but we have already started few workshop in association with gynecologists to make them understand about the necessity and what is good for them.