Fynd To Access ICH Next Dashboard As Part Of New Collaboration

ICH Next, a fashion forecaster has collaborated with Fynd, a Reliance-backed multiplatform tech firm. As part of the collaboration, Fynd will now be getting access to ICH Next’s dashboard which will open all the past, current and future trend reports for the next couple of years.

Fynd will be supported with indigenous India-centric research, accurate trend insight and the creative development process across design, buying, planning and marketing through the comprehensive trend reports of ICH Next, the company said in a press release.

“While the present service directly benefits all the Indian wear brands, it can also be of interest to non-Indian wear brands, to gain insight into the country’s present sentiments and broader market trends. You never know what sparks off the next great idea,” said Anuradha Chandrashekar, Co-Founder and Chief Creator, ICH Next on collaboration with the tech firm.

ICH Next's Co-Founder Kanika Vohra said, “This association is a win-win proposition as the fashion industry ultimately strives towards consumer satisfaction, of which the crux is well-researched, well-made products delivered at the right price and at the right time.”

All brands and businesses offline/online in fashion and lifestyle working with Fynd will be able to leverage insights from ICH Next. This includes brands such as Reliance Trends, Ajio.com, Ancestry, Avantra By Trends, Azorte, Yousta etc.

Rahul Mandowara, Director of Business Finance at Fynd, stated, “Fynd's unrelenting motto is 'powering delightful shopping experiences for everyone, everywhere', which perfectly aligns with ICH's tryst towards 'conscious creation of on-trend fashion that delivers to consumer aspiration, and ultimately delight'. We believe that this partnership is a step towards the future of fashion & lifestyle retail in India.”