Minor Dip In Happiness In June 2023: Report
The hierarchy of barometers remains constant – urban Indians choose family (73 per cent) as the biggest source of happiness, according to the Ipsos IndiaBus Happiness Monitor survey.
This is followed by health (66 per cent), friends’ circle (63 per cent), employment or work (59 per cent), colleagues or business associates (58 per cent), neighbours (56 per cent), economic or financial conditions (52 per cent), among others.
Notably, though, all these areas have seen a dip in June 2023 as the source of happiness.
Commenting on the findings of the survey, Parijat Chakraborty, Group Service Line Leader, Public Affairs and Corporate Reputation said, “Happiness continues to be defined by close relationships and people in the immediate ecosystem. Wellbeing, finances, enable Indians to indulge and experience happiness. Inflation, cutback on discretionary spends, does impact happiness, as there is an all-pervasive impact being felt, of rise in cost of living daily. What is notable is a gradual increase in happiness with the situation of the country and of the world, over past 6 months. A thriving economy in the country, waning of post-Covid apprehensions and delayed or no impact of much-feared global recession are the likely reasons for these upward trends.”
The survey is conducted in metros, tier1, tier 2 and tier 3 towns, providing a more robust and representative view of urban Indians. The respondents were polled face to face and online. We have city-level quota for each demographic segments that ensure the waves are identical and no additional sampling error. The data is weighted by demographics and city-class population to arrive at national average. For the happiness index, two waves rolling data were used. Rolling data is calculated as an average of 2 months data point.
Data collection is done in every month and the results are calculated on two-months’ rolling sample.
