Domestic handset maker Micromax has launched a low-cost 4G smartphone called Micromax Canvas Xpress 4G. The device is priced at Rs 6,599 and sports a 5-inch 720p HD display screen and is powered by a 1 GHz quad-core processor with 2GB RAM and 16GB internal memory with support for microSD card.
Running Android Lollipop operating system, the dual-SIM smartphone comes with a 2,000 mAh battery. It comes with an 8MP A/F rear camera with LED Flash and a 2MP front camera. On the connectivity front, it offers WiFi, Bluetooth and supports Indian 4G bands.
“We at Micromax are committed to lead the 4G revolution by providing new user experiences and latest technologies at the most attractive price to specification ratio. With the launch of Xpress 4G on Flipkart, we are in line with our vision to making 4G accessible to the masses,” said Vineet Taneja, CEO, Micromax.
Canvas Xpress 4G is exclusively available with Flipkart. The launch in Rs 5000-7000 range will widen Micromax’s 4G technology making internet connectivity and faster downloads.
With this collaboration with, Micromax will aim to reach about 45 million registered users of Flipkart.
Ankit Nagori, chief business officer, Flipkart, said, “We are excited to partner with Micromax to launch their 4G mobile. Today, three of four phones that we sell on Flipkart are 4G phones, denoting 4G's growing popularity and demand. With this in mind and Xpress-4G’s superior technological capability, we are sure our customers will be delighted with this new offering from Micromax.”
Micromax has also partnered with Airtel to provide an introductory 4G double data offer for a period of 6 months across its 4G range of smartphones.
BW Reporters
Haider Ali Khan is an alumnus of IIMC. He holds a degree in English Journalism from the prestigious campus. His passion includes Aviation, Technology, Politics and Sports.
