Mercedes-Benz, Google Partnership To Tap Into AI

Mercedes-Benz and Google on Wednesday announced a long-term strategic partnership to further accelerate auto innovation and create the industry’s next-generation digital luxury car experience.

With this partnership, Mercedes-Benz will be the first automaker to build its own branded navigation experience based on new in-car data and navigation capabilities from Google Maps Platform.

This will give the luxury automaker access to Google’s leading geospatial offering, including detailed information about places, real-time and predictive traffic information, automatic rerouting and more.

By embedding these features into the upcoming Mercedes-Benz Operating System (MB.OS), customers will be able to enjoy a superior navigation experience, thanks to easy usability and outstanding graphics on the car’s high-resolution screen. To help enrich the user experience, the companies will bring the YouTube app into the Mercedes-Benz infotainment system.

The companies agreed to explore further collaboration using Google Cloud’s leading artificial intelligence (AI), data and open infrastructure solutions. Mercedes-Benz intends to use Google Cloud’s AI and Machine Learning capabilities to create, train, and deploy new models at speed and enhance customer experiences.

“Our partnership with Mercedes-Benz brings advanced technologies from Google Maps Platform, Cloud, and YouTube to help create new experiences for drivers. In addition to enabling Mercedes-Benz to design a customized navigation interface, we'll provide our AI and data capabilities to accelerate their sustainability efforts, advance autonomous driving, and create an enhanced customer experience,” Sundar Pichai, Chief Executive Officer, Google and Alphabet.