Max Life Launches SEWA Plan, Introduces Max Fit Wellness App
Venturing into health and wellness sector, Max Life Insurance launched the Secure Earnings & Wellness Advantage Plan. This offering integrates life insurance, savings, and health benefits, addressing evolving consumer needs. It further encompasses services like hospitalisation, surgeries, critical illnesses, and disability, along with special discounts for women and transgender customers, promoting financial inclusivity.
According to the official statement by the company, customers gain access to the Max Fit wellness app, which encourages a disciplined and healthy lifestyle. Registering on the app entitles users to a 5 per cent premium discount, while wellness boosters earned through healthy habits are provided along with the maturity benefit.
According to the India Retirement Index Study, 59 per cent of Indians prioritise health in retirement planning, reflecting a growing awareness of holistic well-being. SEWA is designed to offer a unique blend of financial security and health advantages in response to shifting consumer preferences.
Prashant Tripathy, Managing Director & CEO of Max Life, stated, "SEWA is a unique product that combines the benefits of health, security, and financial stability. A product of innovation based on deep consumer insights, SEWA is a testament to Max Life’s dedication to contribute towards a healthier, financially secure India."
SEWA offers two tailored variants, Elite and Lite, catering to diverse financial and healthcare preferences. The Elite variant allows premium payments over a limited period, providing benefits like death coverage, fixed hospitalization benefits, and a lump sum payout upon survival. The Lite variant involves regular premium payments over 20 or 30 years, offering death benefits, hospitalisation coverage, and a guaranteed return of 105% of premiums at the chosen term's end.
