<p>The last leg of BW businessworld Marketing Whitebook 2015-16's launch came to an end with the unveiling of the book in Mumbai on 30 July 2015. The discussions at the launch event saw participation from several industry leaders and stakeholders who presented their views on the theme ‘Connected Consumer’, and what #iammarketer meant in the communication and marketing business in India.<br><br>The general consensus at the event was that even though marketers are gearing up for a future where advertising and transaction will converge, a lot more has to be achieved. The marketers investing in the new vision are waiting for a better tomorrow.<br><br>(This story was published in BW | Businessworld Issue Dated 07-09-2015)</p>
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