The Chinese company LeTV, now called LeEco has been getting thoroughly aggressive in India. It's been pushing its earlier LeEco.1s, and now has launched a salvo of two phones, the LeEco Le 2 and the Le Max2 at an event in New Delhi. All the Le in the names is hardly going to resonate with Indian users, but that isn't something the company is busy worrying over.
LeEco is proud of its unibody metal designs and high end specs at low prices. The LeEco Le 2 is priced at Rs 11,999 and the Le Max2 at Rs 22,999.
LeEco is smart enough to figure out hardware alone isn't going to cut it. Things move fast in the smartphone market and what is unique one day has quickly been reproduced by others the next. And so, they're banking on other things to entice users, trying to develop an ecosystem that will draw them in. LeEco has a LeMall online from where users can buy products.
LeEco is also focused on entertainment content bundled with its phones knowing well that movies and more is what will keep users hooked.
For the two new phones, LeEco has retained its design approach. The phones look similar though one is the more premium of the two.
The Le 2 has a 5.5-inch FullHD display and runs on the Qualcomm Snapdragon 652 processor with 3GB RAM and 32GB storage. It has a 3,000mAh battery with support for fast charging.
The Le Max 2 has a QHD 5.7 display and will have two versions: 4GB RAM+32GB storage and 6GB RAM+64GB storage. It has a 3,100mAh battery.
The Le 2's camera is a 16MP, and the front camera is 8MP. On the Le Max 2 there's a 21MP main camera and am 8MP front camera. Both smartphones have camera with PDAF, f/2.0 aperture, but OIS is only on the Le Max 2.
Both the phones will be available on Flipkart and LeMall.com via flash sales. They will also be selling the Le 2 to the first 300 customers at an introductory price of Rs 1 on a yet unannounced date.
BW Reporters
Mala Bhargava has been writing on technology well before the advent of internet in Indians and before CDs made their way into computers. Mala writes on technology, social media, startups and fitness. A trained psychologist, she claims that her understanding of psychology helps her understand the human side of technology.