The fine art of reading has escaped many in the next generation. With so much content and media available via connected devices, attention is lured away from books and towards video, jokes, and news.
Publishers Juggernaut.in want to ensure the masses don't lose out on the sheer pleasure of reading, so they've come up with an Android app that offers an alternative to Amazon's Kindle which has a more elite audience.
Founded by Chiki Sarkar and Durga Raghunath Juggernaut.in offers its app free on the Google Play Store, though the vast majority of the books are available through in-app purchases. All of these cost between Rs 49 and Rs 149 and are short reads as the idea is to keep the reader wanting more and develop the reading habit.
To popularise the Juggernaut Books app, celebrities have been approached to put in content for readers. The first thing one will see on logging into the app through an easy sign in process, is stories by Sunny Leone. Buy the book and a new steamy story will be delivered to your device each night. Other known authors are also featured in the list of 100 books Juggernaut is starting out with.
A naughty bedtime read is not all the user would get on this rather well-made app. The sampling includes many different categories, including crime, non-fiction, romance, and other genres. These are also made discoverable through their placement in curated collections such as "retro' reading, bathroom reading, things to read to children, stories for a long commute, etc.
Reading is an easy experience on the Juggernaut app. Everything happens with taps and swipes. A user can change the text size, the spacing, and the mode on the page to make it black with white text for night reading, or sepia or grey for a softer look and visual comfort. The app is very nicely organised and structured and books are easy to browse and discover.
The best part of the Juggernaut app is that the user can also publish content and is in fact encouraged to try. Content submitted will first be vetted for quality and then published in the app. Easy self-publishing is also a significant part of the Juggernaut project.
BW Reporters
Mala Bhargava has been writing on technology well before the advent of internet in Indians and before CDs made their way into computers. Mala writes on technology, social media, startups and fitness. A trained psychologist, she claims that her understanding of psychology helps her understand the human side of technology.
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