There was a fireside chat between Dheeraj Jain, Managing Partner, Redcliffe Capital, and Nami Zarringhalam, CSO and Co-founder, Truecaller at the BW Businessworld 3rd Annual Young Entrepreneur Summit & Awards on Friday.
On being asked how Truecaller came into being, Zarringhalam said, "Truecaller is a Swedish-Indian company, started at Stockholm. So, while studying at Royal Institute of Technology in Stockholm, I always wondered why is it always that we are signing into phone networks without having a name of a person. From that thought, the idea of True caller was born".
While addressing Truecaller as a brand to trust and talking about how the company acts as an information provider when needed, he said, "We have done well in India, over 125 million users have so far been linked to Truecaller. There has been a communication gap today among net generation. So to address this problem, we will be introducing some more contextual informative ways of expressing your emotions".
About indications on collaboration with BankBazaar, he said, "Recently, we have partnered with BankBazaar and it can build business around trust. The integration with BankBazaar will promote quick and frictionless registration experience and also creates a transparent platform for purchase of financial products like credit cards. This strategic partnership will build completely a paperless finance experience for customers. Also, by partnering with Flipkart, Jabong, Yepme, PayTM etc, Truecaller will be able to show important calls not spam calls through True caller priority program."
Showing major concern towards cyber security related issues, he said, "We have replicated bank class security in Truecaller and we have been working around protocols, encryption etc. So, in the prevailing scenario where cybercrime is increasing, my advice to entrepreneurs would be to safeguard customers' database".
About his plans on next big market, he said, "We want to win India over and over again besides growing our market base in Middle East and Africa, focusing on Kenya, South Africa, where people are thinking about mobiles and there are a lot of unique mobile services which show true innovation power of Africa".
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