JM Financial Private Equity Invests Rs 400 Mn In Modish Tractoraurkisan
The company is strategically expanding its reach nationwide
JM Financial Private Equity has finalised an investment of Rs 40 crore in Modish Tractoraurkisan.
Modish Tractoraurkisan with its brand Balwaan Krishi - one of India's fastest-growing agri machines and tools brands (https://www.balwaan.com) - is transforming the agricultural landscape of India by providing India-centric, affordable, small-farm equipments to farmers through an omni-channel presence. Established in 2015 by Rohit Bajaj and Shubham Bajaj, Balwaan is solving the critical industry challenges of pre-sales advisory, sale of quality products, post-sales training and after sales service and spares support to the farmers and is one of the few players offering all of these services under one umbrella.
The company is strategically expanding its reach nationwide. This investment will drive its brand-building initiatives, enhance marketing efforts, support working capital needs, and expand the distribution network, ensuring Balwaan's continued growth and leadership in the farm equipment industry.
Darius Pandole, managing director (MD) and chief executive officer (CEO) Private Equity & Equity AIFs, JM Financial said, “India has been experiencing a steady decline in the average size of farm landholdings, along with increasing labour scarcity and rising labour costs. As a result, the industry is seeing a rise in small farm tools, driven by increasing farmer awareness enabled by internet penetration. Backed by futuristic outlook of the two young and third generation entrepreneurs, Balwaan aims to become a leading farm equipment brand in the country.”
Rohit Bajaj, Founder, Modish Tractoraurkisan said, “At Balwaan, enhancing farmers’ productivity and cutting their operational costs is at the core of our mission. The capital infusion and partnership with JM Financial Private Equity will accelerate our current and long-term expansion plans. In line with Balwaan Krishi’s vision, we aim to integrate innovative technology, expand our reach to a pan-India level, and help farmers reduce operational costs through the adoption of farm machinery over the next few years."
This is the sixth investment from the Fund III, and is in line with its stated strategy to invest in growth–oriented companies in the mid-market space.
