Driven by strong execution in both edible oils and food business, Adani Wilmar registered a double-digit revenue growth of 16 per cent on a year-on-year (YoY) basis in the second quarter of the current financial year (Q2FY25). As per the company’s preliminary update on the standalone performance, it saw a 10 per cent total YoY volume growth during the quarter.
“We are seeing growth in the food business across various categories and regions throughout the country. Our broader portfolio of oils and food products, combined with increased throughput, is now providing us with a scale advantage in distribution,” the company said in a quarterly update on business on the Bombay Stock Exchange (BSE).
The food and fast-moving consumer goods (FMCG) segment witnessed a YoY revenue growth of 36 per cent driven by increased outlet penetration and repeated purchase of food products. The same segment saw volume growth of 31 per cent on a YoY basis. The edible oil segment saw a YoY volume growth of 15 per cent and value growth of 20 per cent during the quarter.
In Q2FY25, the revenue from alternate channels increased at a double-digit rate YoY as the revenue over the past 12 months exceeded Rs 3,000 crore. The ecommerce channel registered a rapid growth as its revenue increased by around four times in the last four years.
“The Company is focused on boosting sales productivity, implementing a tailored go-to-market strategy for premium outlets and enhancing the use of technology in its sales operations. The ongoing data analytics efforts are focused on harnessing our extensive data for more effective targeted selling strategies,” the statement from the company read.
The Company has been expanding its distribution network to access more towns, reaching over 36,000 rural towns directly by the end of September 2024. This marks substantial progress from just over 5,000 towns in March 2022. The company aims to reach over 50,000 rural towns by the end of FY25 and drive the penetration of outlets and volume offtake in the new outlets.