<div>Online fashion retailer Jabong, owned by Global Fashion Group (GFG), named Benetton’s Sanjeev Mohanty as the new chief executive officer and managing director effective early December, the company said in a statement on Saturday (31 October).</div><div> </div><div>Mohanty comes with over 20 years of experience in the fashion industry, primarily at Benetton India where he worked for over 11 years including 8 years as the managing director.</div><div> </div><div>“I am excited to enter the rapidly growing online commerce sector, and there could be no better opportunity than Jabong given its scale and consumer brand recognition. The company is uniquely positioned as India’s only large and independent online fashion marketplace, and we have identified a number of growth drivers that will allow us to deliver an unparalleled experience to delight our customers and suppliers,” said Mohanty.</div><div> </div><div>“We are delighted to have Sanjeev spearhead the development of Jabong as CEO. His strong leadership skills and deep understanding of fashion and the Indian consumer, coupled with the continued commitment from GFG’s shareholders, will allow Jabong to further strengthen its position as the leading online fashion destination in India,” said Romain Voog, chief executive of Global Fashion Group.</div><div> </div><div>“India is a hugely exciting market and GFG’s shareholders and management remain committed to building Jabong to the benefit of its customers, employees and partners. We look forward to supporting Sanjeev as the company starts a new chapter this Diwali,” said Lorenzo Grabau, chairman of GFG and chief executive of Investment AB Kinnevik, the largest shareholder of GFG.</div><div> </div><div>GFG operates across four continents and 28 countries, employing over 9,500 people. With a focus on emerging markets, GFG targets a EUR 300 billion fashion market and over 2.5 billion people.</div><div> </div><div>Global Fashion Group was founded in 2011 by Swedish Investment AB Kinnevik and German Rocket Internet SE.</div>
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