Indian Premier League (IPL) franchise Chennai Super Kings (CSK) plans to establish its brand in other sports and simultaneously consolidate its position in cricket by venturing into the proposed South African league, according to a report by Moneycontrol.
“It is not only cricket but other sporting fields. Wherever we can make a mark with the CSK culture, we will certainly be looking at them,” KS Viswanathan, CEO of CSK, told Moneycontrol.
“Everything will be done based on a firm business plan. If it is worth doing, we will certainly be interested,” Viswanathan added in his statement to the publication.
Viswanathan confirmed CSK interest in owning a cricket team in South Africa, where the sport's governing body, Cricket South Africa has outlined its plans to organize a cricket league of its own along the lines of the Indian Premier League (IPL).