IndusInd Bank Unveils Global Partnership With ICC Ahead Of World Cup 2023
IndusInd Bank on Tuesday unveiled a long-term partnership with the International Cricket Council (ICC) as a global partner for the ICC Men's Cricket World Cup 2023 and upcoming ICC Men's events.
The bank highlighted that this collaboration provides access to branding and content resources to forge deeper connections with its customers, employees, and stakeholders. IndusInd Bank disclosed that the alliance aims to promote activities and offers for the bank's customers, employees, and cricket enthusiasts.
The flagship Anthem Companion programme offers a premium opportunity. Under this scheme, selected IndusInd Bank customers and their employees can have their children participate in teams walking onto the field before the start of play for the national anthems.
Additional elements of the experience include on-field access, engaging brand promotions, and the chance to witness top-quality cricketing action.
Sumant Kathpalia, Managing Director and Chief Executive Officer of IndusInd Bank, expressed immense pride in the association with the ICC, saying it will enhance brand visibility and customer engagement both domestically and internationally.
he said that he looks forward to creating memorable moments for customers, employees, and cricket fans. Anurag Dahiya, ICC's Chief Commercial Officer, expressed delight in welcoming IndusInd Bank as a global partner for the Men's Cricket World Cup 2023 and future ICC Men's events. He said that cricket's vision of increasing participation from players, fans, and nations resonates with IndusInd Bank's broad reach and steadfast commitment to excellence.
The ICC Men's Cricket World Cup 2023 is set to commence on 5 October, with the final scheduled to take place in Ahmedabad on 19 November.
