Indri Whisky: Best In The Business
The ‘Whiskies of the World Awards’ ‒ one of the largest whisky tasting competitions in the world, judges over 100 varieties of whiskies from across the globe every year. Following a rigorous blind tasting over several rounds across categories, a panel of some of the top tastemakers and influencers in the alcohol-beverage industry declares one whisky as the best whisky in each class. The panel selects one whisky as the Best in Show out of all the Best-in-Class whiskies.
This is where Indri, a fine Indian single malt, stole the limelight after being judged ‘The Best Whisky in The World’ in the category of ‘Best in Show Double Gold’ at Whiskies of the World Awards 2023. Indri Diwali Collector’s Edition 2023 has put Indian single malts on a new pedestal.
Having won more than 14 global awards so far, Indri-Trini has put India on the world map of premium single malts like never before. Carrying forward the iconicity of Indri, the latest peated expression of the single malt – Indri Diwali Collector’s Edition 2023 – has earned a place among the best whiskies across the globe. This achievement underlines the exceptional quality and the increasing global appeal of Indian single malts.
This year, Indri Diwali Collector’s Edition 2023 is proud to have claimed the coveted spot, outshining hundreds of scotch whiskies, Bourbons, Canadian whiskies, Australian and British single malts. The well-deserved accolade shows that India has emerged as a worthy contender, and the world is awakening to the new star from India – Indri.
The brand unveiled the limited-edition single malt in a beautiful avatar in collaboration with the talented multidisciplinary artist Krsnaa Mehta. The unique collectible is a celebration of the single malt’s flavours and a representation of all that spirit stand for. The packaging is adorned with intricate depictions of the lotus, the poppy, the elegant peacock, and the majestic night sky, symbolic of the Indian landscape’s exquisite natural beauty. The portrayal of twilight perfectly mirrors the amalgamation of day and night, much like the marriage of Peat and Sherry encapsulated within each bottle – a testament to the craftsmanship that has defined India for eons.
Crafted with meticulous attention to detail, Indri Diwali Collector’s Edition is made with Indian six-row barley, distilled in traditional copper pot stills crafted in India. Carefully matured in PX Sherry Casks for a significantly long time amidst the sub-tropical climate of North India, this unique expression entices you with a whiff of smoke and awakens your senses to a myriad of flavours such as candied dried fruits, toasted nuts, subtle spices, oak, bittersweet chocolate and more. With limited availability, it symbolises unparalleled and refined taste, making it a coveted addition to any discerning collector's repertoire. The premium whisky is priced at Rs 9,000, available exclusively in Haryana for a limited period of time. In India, Indri Trini is currently available at an attractive price range, varying from Rs 3,000 to Rs 5,400, depending on the state. Indri Trini is available in 19 states in India and in 17 other countries.
The author is Marketing Head, Indri Whisky
