<div><strong>Arshad Khan</strong></div><div> </div><div>Globally, 45 million unique people had 198 million interactions about Diwali between November 7 and November 11, says a release from Facebook.</div><div> </div><div>Though Diwali is celebrated worldwide, India leads in the top 5 countries in terms of per cent of Monthly Active People (MAP) engaging with Diwali. Other than India, countries which were most attached in celebrating Diwali on the Facebook account where Guyana, Nepal, Singapore and Bhutan respectably.</div><div> </div><div>Facebook CEO and founder Mark Zuckerberg said he missed being in India this year as he shared his photo and wished his Indian fans on the festival via a post on the social network site. Also, celebrities shared their memories of the festival.</div><div><br>Prime Minister Narendra Modi, cricketers Sachin Tendulkar, Virat Kohli and Bollywood actors Amitabh Bachchan, Salman Khan, Shahrukh Khan and so on wished their fans the message of happy Diwali on their Facebook account.</div><div><br><strong>The Social message on Facebook</strong></div><div>Facebook also ran a campaign called i-Light where a group of moms join together to help out those who have never seen the Festival of Lights to make sure that the light of the festival reaches to everyone.<br> </div><div>Ritu Gorai and other mothers in her Journey About Mast Moms (JAMMs) Facebook Group decided to bring light into the lives of those who have never seen the Festival of Lights: the visually impaired.</div><div> </div><div>Ritu and her team launched the i-Light initiative on October 2. Through a Facebook campaign that encouraged people to donate to a social cause instead of buying Diwali crackers or gadgets, i-Light raised Rs 80,000 ($1,210.86) and had to shut down their campaign due to the overwhelming generosity.</div><div> </div><div>The money is being used to provide 550 blind people with white canes and dark glasses that are distributed at celebratory events that include fun activities, singing and motivational speeches. </div><div> </div><div>"Only thanks to Facebook we were able to run this whole social drive and get together and contribute for this cause," said Ritu. </div>
