How Data Gives A Unique Edge
On the company’s relevance 10 years from now: Data is becoming the new currency for all media planning, across both linear traditional platforms and digital spaces. So Zapr’s core technology offering of bridging the gaps between various media silos - offline and online - with integrated big data analytics, is only becoming increasingly more important. Moreover, the nature of data is constantly changing in terms of how it is measured, analysed and applied across different media platforms.
On the future of the business: With rapidly growing consumption across different platforms such as TV, mobile, radio, OTT, music, etc., newer channels are added every other day, and people are constantly shifting their content preferences. This leaves advertisers and content creators with a massive range of audiences. Data becomes increasingly important to understand this rapidly evolving industry.
On the importance of AI and blockchain to the business: Analysing media consumption involves churning out large amounts of data, and making sense of it all becomes possible with AI-powered analytics. As owners of one of the world’s largest data repository, we become uniquely capable of creating new products using AI, machine learning and advanced digital signal processing.
On the possibility of shrinking jobs due to technology intervention in the sector: The growing intersection of business and technology is creating job opportunities in core domains such as engineering, revenue and business strategy roles. In fact, with technology, we can now do things that we couldn’t before, creating demand for new skills and competencies, and a much larger scope of work.
Message to young entrepreneurs and startup founders: One word – persevere. It is sheer grit that drives truly successful work, and all the grand strategy in the world couldn’t make up for what a team of truly driven individuals can achieve.
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