<div><em>HomeLane.com had earlier raised $4.5 million as part of its Series A from Sequoia Capital and Aarin Capital. <strong>Vishal Krishna</strong> reports</em><br><br>The online custom interior designing company HomeLane.com is scouting for $10 million, as part of its Series-B round, to expand operations across seven more cities in India. Currently it operates out of Chennai, Bangalore, Kochi, Hyderabad and Hyderabad. The money will be used in tying up with furniture factories across the country and creating a market for local interior designers. It's current run rate, in terms of revenues, for the financial year 2015-16 is expected to hit Rs 72 crore. It has already tied up with over 350 interior designers. There are 100,000 interior designers in India.</div><div> </div><div>"We are using technology such as virtual reality that creates immersive experiences through our product Kaleido lens to help interior designers win customers," says Srikanth Iyer, founder of HomeLane. He adds that the "real world" solution was to control the delivery ecosystem, which was the carpenters and electricians. "Designing is easy, we finish the projects within 45 days and it is our guarantee. The unorganised segment takes 3 months or more to deliver the interiors," says Srikanth. The furniture market is Rs 50,000 crore in size and only 2 per cent is organised.</div><div> </div><div>HomeLane.com had earlier raised $4.5 million as part of its Series A from Sequoia Capital and Aarin Capital. It was seed funded by K Ganesh, the serial entrepreneur who has also seed funded companies Bluestone.com and bigbasket.com.</div><div> </div>
_20240904170929_original_image_33.webp)
