<div><strong>Simar Singh</strong></div><div> </div><div>Apple has rolled out heavy discounts and buyback options for its latest iPhone 6s and 6s Plus offerings in India. This is the first time that the Cupertino-based tech giant has put in place such schemes.</div><div> </div><div>These models were made available for sale in India last month, priced between Rs 62,000 to Rs 92,000 however, the response it met was lukewarm. Pre-booking orders of the devices fell short of company expectations and according to reports, Apple’s management had claimed that the pricing of the iPhone had an impact on sales with a 15 to 20 per cent dip in sales compared to last year.</div><div> </div><div>The buyback option which is now being offered to customers means that they can avail discounts of up to Rs. 34,000. Apple and its distributors will be buying back old models to ensure the authenticity of all transactions.</div><div> </div><div>On Snapdeal, iPhone buyers will get an assured buyback of 50 per cent within six months and 40 per cent beyond this, up to 15 months.</div><div> </div><div>In India, iPhones have been traditionally priced higher than the global average. Upon its Indian embarkment, the 6s priced around Rs 15,000 more, on an average.</div><div> </div><div>Recently, Apple also had to deal with a leak about their upcoming iPhone 7. It is believed that moving in congruence with the trend that started with the introduction of the 6 and 6 plus last year, Apple plans to expand its flagship phone’s sizing options to three, with a smaller screen handheld in the pipeline.</div>
