Healthcare For The Backwoods
In India 70 per cent of healthcare facilities are concentrated at the metropolises, even though 80 per cent of the population lives in the cities, towns and villages. Niira Radia’s Nayati Healthcare began its journey by taking world-class tertiary level treatment across the long neglected tier-2 and tier-3 cities. The company believes that good healthcare should be sans boundaries and seamless across the country.
Commissioned in 2016, Nayati Medicity, Mathura, is the most advanced and the only quaternary care multi-super speciality hospital in the region, with 377 beds covering 22 specialities. It is the first hospital in a tier-3 city to have NABH accreditation and has the only NABH approved blood bank in Uttar Pradesh.
Nayati Medicity houses the world’s best-in-class next generation Elekta Radiation Therapy System for high precision, high-speed treatment of cancer. The High Dose Rate mode in Versa HD cuts treatment time to half, which enhances patient comfort. The facility extends end-to-end cancer care, including radiation and first bone marrow transplant centre in a tier-3 city. The centre also has the region’s first PET – CT Scan for high-quality imaging to enhance treatment for cancer patients.
Radia introduced the first tertiary care ICU, first PET CT, first interventional pulmonology and cardiology care and clinics dedicated to asthma, COPD, allergy etc., for diagnosis and treatment of rare, difficult and very severe diseases
Nayati focuses greatly on mobility. It has introduced technologies like EICU, telemedicine, ECMO and EMR as an enabler in a tier-3 market like Mathura. Says Radia, “We reached out to over 5.24 lakh people in Uttarakhand and 14.82 lakh people in western and eastern Uttar Pradesh through our free health camps with 17 MMUs and more than 100 health workers toil diligently in delivering healthcare to local communities.”
Extensive Outreach
Through its extensive outreach programme, Nayati has been able to touch over three million lives across remote villages in western Uttar Pradesh, eastern Rajasthan and Uttarakhand. Niyati Healthcare largely derives its revenues from surgeries, radiology, pathology and allied services. Radia says, “In the last financial year, we had 59 per cent revenue growth vis-à-vis the previous year. Whereas in the current FY, we are likely to achieve 20 per cent to 30 per cent revenue growth.
“While working for the masses despite keeping the cost almost 40-50 per cent lower than in the metros we were EBIDTA positive in the second year of operations by the sheer volume of patients,” added Radia.
