Google Opens Up Access To Generative AI In Search

Google on Friday began rolling out its AI-powered search beginning with opening access to Google Search Generative Experience (SGE) and other Search Labs in the US.

The rollout is part of its experimental Search Labs programme which allows one to access early experiments from Google. The generative AI powered search experience will help users take some of the work out of searching.

The Ai capabilities can help users understand a topic faster, uncover new viewpoints and insights and get things done more easily. “So instead of asking a series of questions and piecing together that information yourself, Search now can do some of that heavy lifting for you,” Google explained in its blog.

But users need to be signed up with Search Labs programme to access these.

Google SGE was revealed at Google I/O 2023 earlier this month. It is the company’s infusion of conversational AI into the classic search experience. It is familiar to what Bing AI.

Google says that the introduction is an experiment and its first step in adding generative AI to Search, and we'll be making many updates and improvements over time.