The Golden Carts, an initiative by BW Businessworld, look to celebrate India's e-commerce sector. Partnering with Nielsen India — the Knowledge Advisor for the Awards — the awards will honour India’s favourite e-commerce brands.
The Internet growth story in India has led to the success across various sectors. The most compelling story of these, however, is that of the e-commerce industry in India. In a country that is home to the second-largest Internet user base globally, the Indian e-commerce marketplace is already pegged at $22 billion, slated to grow over 36 per cent by 2020.
The Golden Cart Summit & Awards will take place on 25 August in New Delhi.
Online commerce has not only led to creation for various pure-play e-commerce brands, including the likes of global players such as Amazon and home-grown names like Flipkart, but also specialist players in categories like FMCG, electronics and beauty products to as focused as kids clothing, equipment & toys and health products and services, among others.
E-commerce is also among the first sectors that have embraced the growth of mobile and used this to better engage online shoppers. If 2015 was the year, when e-commerce players invested in creating new consumers, spreading awareness and growing presence, 2016 has become the year for consolidation and shakeup all at once.
Most Favourite E-commerce BrandNielsen's research methodology is a brand assessment to understand favourite Websites, among consumers who have shopped online in the past six months (for product or service). More than 2,500 online surveys were conducted across 16 cities to evaluate over 85 brands across 14 core e-commerce categories to find out the winners.
The research was broken into multiple phases — from receiving nominations based on traffic data to secondary sources, Nielsen’s syndicated studies and recommendations from key leaders across BW Businessworld and Nielsen. The winners were finally selected by scores received on Most Preferred Brand, which is a key parameter in the purchase journey of the online shopper.
Nearly 60 e-commerce brands have been shortlisted that would be competing for India’s Favorite e-commerce Brand in their individual categories.
The award will also honour one brand as Golden Cart e-commerce Company of the Year.
The awards would be preceded by a full-day summit that aims to provide a platform to discuss, debate and deliberate the strengths, opportunities and challenges of the online marketplace in India.
