The BW Businessworld Group announced the winners of the inaugural Golden Cart Awards on August 25, 2016. Conducted in association with Nielsen, the Golden Cart Awards looks to celebrate India's favourite e-commerce platforms.
The Golden Cart Awards looked to identify and honour the top three players, across 14 categories, in the Indian e-commerce sector.
Flipkart was awarded 'E-commerce Company of the Year'. In all Flipkart has won five metals including one Gold, three Silvers and one Bronze. Flipkart's sibling platforms Jabong and Myntra also won, bagging a Silver and a Bronze.
Amazon went home with the highest number of Golds. Of the total four awards Amazon won, there were three Golds and one Silver.
The complete list of winners is as follows:
Nielsen's research methodology is a brand assessment to understand favourite ecommerce platforms among consumers who have shopped online in the last six months for product or service. More than 2500 online surveys were conducted across 16 cities to evaluate over 85 brands across 14 core e-commerce categories to find out the winners.
The research was broken into multiple phases - from receiving nominations based on traffic data from secondary sources, Nielsen's syndicated studies and recommendations from key leaders across BW Businessworld and Nielsen. The winners were finally selected by scores received on Most Preferred Brand, which is a key parameter in the purchase journey of the online shopper.
Nearly 60 e-commerce brands were shortlisted before reaching on final winners.
 (Source - www.nasa.gov) (1)_20240611160701_original_image_40.webp)
