<p>Facebook is rolling out a slew of new advertising products aimed at attracting TV advertisers to its monthly active user base of a billion and a half. The new TRP buying tool will allow advertisers to plan, buy and measure Facebook video ads using total rating point (TRP) as the metric.<br><br>The social media network has witnessed a 25 per cent rise in the number of active advertisers since February 2015 and has about 2.5 million advertisers on the platform.<br><br>Facebook is now looking to convince TV advertisers that they should support their campaigns with Facebook video ads, as (it said in an official blog post) a Nielsen study shows that this drives incremental reach, increases efficiency and improves effectiveness. This trend was noted even more in millennials, where the incremental reach rose to 37 per cent in the US campaigns. Facebook’s official post stresses that advertisers’ money is better spent on it than on TV. It said that the Nielsen study also highlighted that Facebook impressions were two times more likely to hit the target audience than TV impressions.<br><br>Besides this, Facebook also announced a couple of updates to its ad products. It introduced brand awareness optimisation bidding that will help advertisers find the audiences most likely to recall their ads.<br><br>Another interesting feature is the addition of video to the carousel ad formats in Power Editor, and will soon expand to the Ads Create Tool in the coming weeks.<br><br><strong><span style="color:#ff0000;"><img alt="" src="http://bw-image.s3.amazonaws.com/VR--Facebook-300.jpg" style="width: 335px; height: 354px; float: right; margin: 6px;">Brand Buzz</span><br>Reaching New Heights</strong><br>Instagram, the image-sharing site by Facebook, is growing rapidly and now has 400 million users on the platform. According to a company blog, about 75 per cent of users live outside the US; more than half of the last 100 million users to join the platform are from Europe and Asia. In fact, Brazil, Japan and Indonesia are the top countries that added the most number of Instagram users.<br><br>In March 2014, the company had reached 200-million-users mark and it doubled the number in 18 months.<br><br><strong><span style="color:#daa520;">Dig The Data</span><br>Find Them Here!</strong><br>GlobalWebIndex found that 53 per cent of Instagram users follow their favourite brands on the photo- and video-sharing network. And with about 70 per cent of Instagrammers being under 35, the site has a younger audience than any other major networks. What’s more, over 60 per cent log in daily, giving Instagram better engagement figures than any network except Facebook.<br><br><strong>Holiday Pins</strong><br>Pinterest shared data recently about the way people use it for the holi-days, noting that from 2013 through 2014, 92 million holiday pins were saved by 38 million people. It has also seen a 50 per cent year-on-year rise in holiday pins.<br><br><strong>LEADER</strong><br><em>Harsh Goenka<br>@hvgoenka Chairman, RPG Enterprises</em><br>“‘Made in Germany’ stands for reliability, trustworthiness and engineering prowess. Will one unfortunate Volkswagen act change that image?”<br><br><em>Kaushik Basu<br>@kaushikcbasu Chief economist, World Bank</em><br>“If the US had strict gun control laws & some poor nation the laws the US has, we’d refer to the laws of the poor nation as primitive”<br><br>(This story was published in BW | Businessworld Issue Dated 02-11-2015)</p>
