Unconventional tools often hold the key to decoding new dimensions of success. One such tool gaining prominence is numerology, a centuries-old practice that delves into the mystical significance of numbers. Gautham Azad, a prominent figure in the field, sheds light on the transformative potential of numerology in the realm of business.
Azad's journey from engineering to numerology began with a personal transformation – a subtle change in the spelling of his name that revolutionised his life. As a speaker and consultant, he influences corporate decisions, from product names to logo designs, advocating for the use of blue colour to minimise errors.
With a track record of accurate predictions, including Sachin Tendulkar's 100th century and IPL winners, Azad's insights transcend boundaries, impacting politicians, industrialists, and Bollywood celebrities alike. What started out as a passion, turned into a full-fledged profession in 2014, when he decided to quit his job with an MNC and start a full-time numerology consultancy under the Brand name of NummeroBay, dedicating himself to altering destinies through the potent science of numerology.
“The Indian astrotech market, including astrology, is valued at around Rs 30000 crore ($4 bn), expected to reach Rs 50000 crore (USD 6.5 bn) by 2025," reveals Azad, emphasising the substantial growth trajectory of the industry.
It offers a multifaceted approach to business strategy, as Azad elaborates, “Businesses can benefit from numerology in various ways, from crafting brand names and logos to strategic decision making and team building.”
“My clientele includes Chief Ministers, cricketers, industrialists, Bollywood icons, and more," he shares, underscoring the broad spectrum of individuals who recognise the value of numerological insights in their personal and professional lives.
Yet, despite its potential, formalising the numerology business presents its own set of challenges. "Credibility and market perception are key hurdles," acknowledges Azad. Overcoming scepticism and establishing trust in numerological practices requires evidence-based approaches and a concerted effort to educate the market.
Furthermore, he highlights the role of technology in democratising numerology, "By leveraging technology effectively, numerology can become more accessible and inclusive to a wider audience." Through digital platforms and innovative solutions, numerologists can reach individuals across geographical boundaries, offering personalised insights and guidance.
In essence, numerology represents a fusion of ancient wisdom and modern entrepreneurship. Its integration into business practices offers a unique lens through which to interpret and navigate the complexities of the corporate world. As Azad aptly summarises, "Numerology serves as a complementary tool for businesses and entrepreneurs seeking insights into various aspects of their ventures and personal growth."