Digital Media Veteran Krishna Mohan Jha Launches Digital Strategy Firm Nine Triangles
Krishna Mohan Jha, a senior talent in digital media, has moved to an entrepreneurial role and launched his own venture, Nine Triangles. Nine Triangles offers boutique digital strategy consulting and integrated implementation across all avenues. The new venture follows Krishna’s last assignment, where he led (as Executive Director) a talent exchange portal, talentrack.
Addressing the current need gap for the underlying strategic approach towards digital transformation and adoption thereof, Nine Triangles will offer strategy consulting to address end-to-end business challenge from digital point of view and help organizations exploit the potential the medium brings along. Through digital strategy consulting, Nine Triangles promises to help organizations take advantage of the digital medium for augmented customer outreach, better customer experience, creating new product, new initiative, service or for that matter a business model which would in turn make positive impact on customer revenue.
Krishna brings to the table a wealth of experience, including a 12 years stint with leading digital agency Magnon/TBWA. Donning different roles since the starting days of Magnon, Krishna managed digital initiatives for brands across verticals and scales – Nissan, Datsun, Cipla, Haier, Standard Chartered Bank, Principal, Aptech Education, Syntel, Mastek, Choice Life Insurance, and Daikin to name a few.
Krishna Mohan Jha said, “Digital services are being increasingly commoditized and in the name of integrated campaigns. Most often than not, the implementation follows a pattern which subdues the enormous potential the medium offers to leverage. This is where the idea of boutique digital strategy consulting with integrated implementation came to being and thus Nine Triangles”
He added, “With strategy at the core of our offerings, we help our clients leverage the potential of the Internet. As we had assessed, we saw early traction with few known clients’ contacts. In fact, we landed our first assignment even before we had finalized our name. With a team of five members, mostly senior resources from strategic background across avenues, we already have a roster of known brands as our clients like Arihant, a leading publication house; Tree House Hotels, and a car leasing company based out of Mumbai”.
A marketing, technology and communication strategy expert, Krishna led cross-functional teams and cross organizational communication while managing digital initiatives and implementation for his clientele. He played instrumental role during his stint at the previous agency in its journey from start-up to one of the largest digital agencies in the country. He was also profiled in a case study at the prestigious ISB Hyderabad.
