Digital Marketing Is Industry Of The Future

On the company’s relevance 10 years from now: Digital marketing is the industry of the future. There already exists more than 10,000-plus digital marketing companies. In the next 3-4 years, this space will be bigger than what it is today. It is a very profitable business which utilises low resources and gives high performance. Our platform is economic and much more robust. Hence it will eventually save huge cost and generate much more revenue.

QlickTrack is an emerging platform adopting new technologies every often. We have come up with new ways of doing the same thing, with integration of machine learning and AI that would make QlickTrack even more relevant after 10 years.

On the future of the business: Tech business is changing every three months. This is a rapidly changing environment. We envision to empower advertising networks and businesses to become more sustainable by empowering them with effective tools which helps cutting down the cost and boost efficiency, increasing their earning. They aim to provide infrastructure for the ad networks and businesses of all sizes to evolve rapidly to sustain in dynamic market and rapidly changing technology.  

On the importance of AI and blockchain to the business: We have not explored blockchain in terms of QlickTrack. However, AI is something that is going to change the way people look at digital marketing. We are already working to have QlickTrack AI and machine learning enabled. We are planning to use AI in our existing platform.

On the possibility of shrinking jobs due to technology intervention in the sector: With the use of technology, we make things easier and faster to get better results. Technology can automate but it will eventually be dependent and limited to the human brain.

Message to young entrepreneurs and startup founders: Break down the big idea to small pieces and execute it effectively. Be positive and never hesitate to ask for help.