Creating A Winning Social Media Strategy In 2023
It’s 2023 and social media has gone beyond selfies or about where people travelled recently. Worldwide social media usage is predicted to reach almost six billion by 2027. It is a great business opportunity for marketers to stand out and demonstrate that their goods are the best. With newly emerging technologies, never-ending feature updates and ever changing consumer behaviour, digital marketers are always on the lookout for what’s going to happen next.
*HOW TO ANALYZE YOUR SOCIAL MEDIA
1. To get started, if you’ve already been using social media for some time now, then first and foremost, you must analyze your social media performance and invest in social media tools like Agorapulse or SocialBee that can keep track of agencies, businesses, and your company’s performance, manage their social media messages, find key influencers, and bring forth useful insights. One can also opt for a dedicated social media monitoring tool like Brand24. These tools help to understand what people are saying about your brand and how many times your brand’s name got mentioned. These tools can also be utilised to conduct your own audit, analyse how well your content fared in comparison with your goals for the previous year.
2. Harvard University researchers James Collins and Jeremy Porras, who have deeply studied marketing leaders and brands like Nike and Disney, note that trends and mediums may change but brands that have managed to stay afloat in a changing world are those who have concretised strong connections with their customers.
A few important questions arise here. What would you like to communicate through your brand’s social media presence? Why does your brand exist? What is its goal? Does your brand facilitate and make customers’ lives better? One can build content strategy around that core goal, ensuring that one’s content has meaning and are not just random memes and quotes. Content should be such that it continually engages and connects with the audience. Posting also has to be regularly done to increase social media followers. Content has to be interesting and captivating enough to bring people back to it again and again.
3. Another important pointer toward creating a good social media strategy is to set up your content calendar. There are many social media management tools like Agorapulse where one can access a calendar too. Once signed in, you can fill and highlight all important dates and events in your calendar. This greatly helps in your posting schedules.
4. After choosing your main content and target audience, it is equally important to choose the right platform. According to Matt Mudra, VP at SCHERMER, LinkedIn is expected to be the marketer’s B2B go- to platform for corporates and individuals alike. He states that with Elon Musk at the helm, Twitter will undergo significant changes in 2023, making the platform more appealing for B2B marketers. Hence it is very critical to consider which platform will thus correspond with your business objectives. For example many individuals obtain their news from Facebook and Twitter but prefer platforms like Instagram and Pinterest to find new products.
5. It is also imperative to understand what your key competitors are doing online. This can usually be done through a Google search. With the help of ChatGPT too, one can compile a list of significant rivals and competitors in your region. After proper analysing, one can have a clear vision about what our competitors do that bring them success and what does not click. This way one can fine tune one’s own posting procedure while also showing which platforms should be of primary emphasis.
Jacob Styler, Founder and Digital Marketing Director at Infinity Digital, opines that various social media platforms like Instagram, YouTube, LinkedIn are prioritising short form videos into their feeds, such as Instagram Reels and YouTube Shorts. These under-15 seconds videos are produced by marketers and content creators and are packed with information and appeal for consumers. This trend was noticed in 2022 and is predicted to continue throughout 2023 and only grow stronger henceforth.
