BW Explains: Get To Know Linda Yaccarino, Twitter's New CEO
Elon Musk on Friday announced a new chief executive officer for Twitter amidst much drama. Musk is known for all such dramatic tweets but this time majority believes the billionaire's word.
Even though the Twitter owner successfully stressed "Who the CEO is", he finally announced the name of Linda Yaccarino, Chairman of Global Advertising and Partnerships at NBCUniversal (NBCU). Let us have a quick look at who this coveted woman is.
Who Is Linda Yaccarino?
As a Chairman of Global Advertising and Partnerships, Yaccarino is the strategic and operational bridge across the entirety of NBC Universal's global networks, a leading media and entertainment company in Europe. She is known to play a key role in stewarding and monetising the company’s industry-leading portfolio.
Her decade-long successful career marks her leadership qualities and strong grip over Marketing, Ad Tech, Data, Measurement, Commerce, and Strategic Initiatives.
Yaccarino’s Working Stint, Source LinkedIn
Turner (formerly Turner Broadcasting System, Inc): The would-to-be Twitter chief has a major career stint at Turner, two decades long working as an Executive Vice President and COO of Advertising Sales, Marketing and Acquisitions.
World Economic Forum: As an Executive Chairperson of the World Economic Forum, from January 2019 to the present, She is highly engaged with the organisation’s value in media initiatives.
Ad Council: Yaccarino, joined the Ad Council Board of Directors in 2014 and became a member of its executive committee in 2015. Serving as the Vice Chair, she was later appointed to Board Chair from 2021-2022. Following this she responsibly partnered with the business community, the White House, and government agencies creating a Covid 19 vaccination campaign, reaching over 200 million Americans.
US Department of Health and Human Services (HHS): Yaccarino at HHS served as the President's Council on Sports Fitness and Nutrition, from May 2018 - January 2021.
Ascena Retail Group: At Ascena, Yaccarino played the role of Chair, Compensation and Stock Incentive Committee and Director of the Leadership and Corporate Governance Committee from January 2016 - January 2020.
Organisation Where Yaccarino Served As A Board Member -
An Achievement To Cherish
Penn State University: Yaccarino as a member of Penn State University’s Dean’s Advancement Council marks her life's great achievement. As the talented lady is an alumna of the university having studied liberal arts and telecommunications degree at the University, 1981-1985 batch.
Honours And Awards, Associated with NBCUniversal Media, LLC
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