BW Communities

BMW's MAP For India

BW Online Bureau Nov 08, 2014

<?xml version="1.0" encoding="UTF-8"?><root available-locales="en_US," default-locale="en_US"><static-content language-id="en_US"><![CDATA[In order to promote talent for the group, luxury automobile manufacturer BMW has introduced a Management Associate Programme(MAP) in India.   The Management Associate Programme is the group's international programme for young professionals to give them opportunity and scope to develop expertise within India and internationally as well.   So far only three associates have been selected for the two-year programme in India out of nearly 10,000 applicants. The professionals are required to work in various strategic and operational projects during the course of the programme in areas such as marketing, sales, HR and aftersales. The programme also includes international assignments.   "The objective is to groom talent for the group and also make sure that these people can come back and take charge of specific roles in the company. We clearly know which function we want to put them in and therefore the assignments would add value to the core position," says Vaishali Ahuja, General Manager-Human Resource and Administration, BMW India.   Overall 50 associates have been selected for the (global) Management Associate Programme this year across 15 countries including India and China. The company plans to look at similar numbers each year from India.   "We trust in the employees' capabilities and want to develop them further. We are growing and permanently looking for talents. India as a market is also very important for the group and therefore we are among the first to implement this programme here," says Andreas Schaaf, President, BMW India. The primary focus of the programme is to allow people to gain insight into business processes, strategy, culture, and the brand from both local and global perspective. The company is in the process of hiring three more people to work at their Chennai plant.