The Indian Premier League (IPL) TV and digital rights for the Indian sub-continent have been sold. Winner of Package A is set to challenge the Package B winner.
The final amount is Rs 43,255 crore - TV at Rs 57.5 crore per match and digital at Rs 48 crore per match.
On Day1, the cumulative bids for Package A and Package B had touched Rs 43,050 crore at the close of Day 1 of the IPL media rights e-auction.
The IPL per match value had crossed Rs 100 crore mark to touch Rs 105 crore per game.