Bajaj Allianz Life Launches New Plan For Personalised Cash Flow

Bajaj Allianz Life Insurance, one of the private life insurers, on Thursday launched Bajaj Allianz Life ACE, a non-linked, participating, early-income life insurance plan, that offers enhanced flexibility to customers to tailor-make the cash flows as per their unique financial requirements.

"Participating or savings life insurance plans are popular amongst customers as they offer three key features - safety, liquidity and returns. Bajaj Allianz Life’s existing savings plans not only come with these features but are backed by consistent high returns and bonuses declared by the Company, regularly. With its latest savings plan, Bajaj Allianz Life ACE, the Company has further strengthened the advantages offered by its savings plans," the company said.

Bajaj Allianz Life ACE is suitable for all those customers who are keen to create and control their income flow to plan for multiple life goals. Through this product, customers can now choose either a higher income to create an additional source of income, or a higher lumpsum to create a legacy or enjoy the balance of both regular income and lumpsum. All this in addition to the life cover the product offers. Never have participating or savings life insurance plans offered customers this kind of flexibility and given them power of choice to design their income flow as per their needs. 

Tarun Chugh, MD & CEO of Bajaj Allianz Life, said, “To make traditional savings products more beneficial for customers, I’m happy to introduce, for the first time ever, the component of enhanced flexibility in a participating plan. This feature will provide the customers the power of choice. Depending on their financial goal customers can choose the level of income, when & for how long they want the income, and how they want their cash flow. This wasn’t possible earlier. This flexibility backed by our consistent past performance gives me the confidence that our new savings plan will have a strong place in our customers’ financial portfolio.”