Asian Paints Selects Salesforce To Support Its Customer Centric Phygital Vision

Asian Paints has selected Salesforce as a key technology partner supporting it in its move towards being a one-stop-shop for all home decor needs. Asian Paints will be deploying Salesforce Sales and Service cloud, Experience Cloud, Digital Engagement and CRM Analytics to expand its robust direct-to-consumer business, providing personalised and tailored experiences to delight customers and build loyalty.

The implementation of Salesforce is geared towards providing a single source of truth and a unified customer view across all businesses including: Safe Painting Service, Beautiful Homes Service including Sleek Kitchens.

Sales and Service Cloud, with Digital Engagement, has enabled call centre teams to improve helpline business efficiency and empowered teams to better up-sell and cross sell products across various LOB’s of Asian Paints Services. Additionally, the platform enables Asian Paints customers to have a unified & omnichannel experience. Both online and offline channels are now integrated to design more contextual and personalised phygital customer experience.

“Today, consumers expect retailers to offer their products anytime, anywhere, which is a huge driver of purchase decisions. Companies must quickly adapt and utilise emerging channels to provide their customers with more purchasing options and greater flexibility. We are thrilled to be a part of this journey with Asian Paints to deliver personalised engagement at scale,” said Arun Kumar, SVP & MD - Sales & Distribution, Salesforce India.