Shopping app for women Voonik has launched a desktop site to draw the attention of online customers. It is all geared up to offer its large and growing customer base with a multi-channel experience.
Voonik CEO and Co-Founder Sujayath Ali said, “Voonik is now doing 10,000 orders a day and this will increase to 15,000 in a month after our desktop launch and we are aiming for 20,000 daily orders by January. While the other e-commerce companies are switching to an app-only strategy, we at Voonik think we are moving closer to our user base by providing them access to a personalized store across multiple platforms. We have the highest conversion rate in the industry for our app and we expect to get the highest conversion on desktop as well.”
Voonik launched its app in August 2014. It was quick to spot the benefits of a mobile-only strategy riding on the fast growth curve, lower user acquisition costs and a personalized shopping experience. With a small and agile marketing team, Voonik grew faster than its competitors within a year. Today, Voonik can boast of an assortment of over 15 lakh products while other women-focused e-commerce apps have less than 2 lakh items. According to App Annie, the Voonik app is the largest player in the space of women-centric fashion in terms of market share and records the highest engagement in the e-commerce industry.
Voonik has identified the total addressable women internet audience at 40 million and the total women smartphone users at 21 million. Most of the new users will be first-time online shoppers. Having already clocked 3.5 million app downloads, the Voonik team decided that the best way to capture a larger market share is to open its doors to a wider target audience across web and mobile.
