A year ago, phonemaker Micromax spun off Yu Televentures for another line of smartphones under the brand "Yu'. Ever since, a collection of Yu phones have been launched: Yureka, Yutopia, Yunique and so on. Now, the company has launched the rather amusingly named Yunicorn, its flagship for 2016.
Yunicorn, is another budget phone that costs Rs 12,999, initially. competing with a host of others in this space, including some of Micromax's own. The price will step up to Rs 14,999 a month later, making life more difficult for itself. The justification is that the Yunicorn is supposed to be a device worth much more.
Micromax's founder and CEO Rahul Sharma announced that 2 million Yu handsets have been sold in this one year and that the brand was the No 1 top selling online.
The new Yu has a 5.5 inch Full HD display, a Mediatek Helio P10 processor, 4GB RAM and 32GB internal memory with cloud storage. There's a fingerprint scanner (on the front), and a 4,000 mAh battery. There's a 13MP rear camera and 5MP front camera. It's an all-metal unibody phone.
The Yunicorn will be available for Rs 12,999 on Flipkart, via flash sales, with the first sale scheduled on 7th June - 2 PM onwards.
Yu Yunicorn will be priced at Rs. 12,999 for the first month and from the second month onwards it will be available at Rs 13,499 instead of 14,999 which was announced at the time of the launch.
BW Reporters
Mala Bhargava has been writing on technology well before the advent of internet in Indians and before CDs made their way into computers. Mala writes on technology, social media, startups and fitness. A trained psychologist, she claims that her understanding of psychology helps her understand the human side of technology.
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