Flipkart, Amazon Win Highest Honours
The inaugural Golden Cart Awards, conducted in association with Nielsen as Knowledge Advisor, saw leaders celebrated in across 14 ecommerce verticals. The Golden Cart Awards looks to celebrate India’s favourite e-commerce platforms. The importance of the horizontal players in the ecommerce ecosystem was reiterated as the likes of Flipkart and Amazon walked home with some of the highest honours.
Flipkart was awarded ‘E-commerce Company of the Year’. In all Flipkart has won five metals including one Gold, three Silvers and one Bronze. The year may have begun tough for Flipkart and continues to present challenges, wherein the brand had to streamline its operations, deal with changing industry dynamics and answer for its performance but it did make a big mark, when it acquired Jabong. Together with Myntra and Jabong, the e-commerce player has become the strongest player in online fashion brands.
Flipkart’s sibling platforms Jabong and Myntra also won at the Golden Cart Awards, bagging a Silver and a Bronze respectively.
Amazon went home with the highest number of Golds. Of the total four awards that Amazon won, there were three Golds and one Silver.
In six categories, Amazon and Flipkart beat category specialists to win a Gold or Silver.
GOLD WINNERSThe promise of the vertical brands was also reiterated at the awards. The Gold Winners includes IRCTC in the Government and Public Sector Services. Dr AK Manocha, Chairman and Managing Director, IRCTC said, “We are thrilled to have won this award. It recognises the work that IRCTC has been doing in this sector but in no way does it take away from our focus and ambition of doing more. There are many things pending in the pipeline, there is a lot more that we are developing for our service to become even better and award winning.”
“We are humbled and proud to have won the Gold at Golden Cart Awards 2016. This accolade truly recognises our hard work and dedication towards the development of the online travel ecosystem in the country. This is a significant achievement for us. Such recognition programs further motivate, encourage and inspire us to keep doing better,” said Rajesh Magow, CEO- India, MakeMyTrip, adding, “It is heartening to see BW Businessworld celebrating the spirit of the fast growing and rapidly evolving e-commerce sector in the country through the Golden Cart awards. It recognises the hard work being put in by the companies in these fiercely competitive and challenging environment. This is a prized accolade for the e-commerce brands who have demonstrated outstanding capabilities and excellence.”
On winning the Gold, Amit Jain, Co-Founder & CEO, Cardekho said, “We are trying to create a comprehensive online ecosystem that makes discovery, research and information gathering for automobiles and automobile-related services convenient, swift and seamless for the end-user. At the same time, we are focussed on becoming a preferred platform for dealers and auto service providers to fulfil their needs of greater visibility and business optimisation. The Golden Cart Awards is an acknowledgement of our concerted efforts in the Indian automobile sector.”
The Gold winners included Airtel, BigBasket, BookMyShow, CarDekho, HealthKart, IRCTC, MakeMyTrip, Paytm, Pepperfry and State Bank of India.
“We are absolutely delighted to have won Gold at the BW Businessworld Golden Cart Award for Leisure, Entertainment & Sports Category. At BookMyShow, we are passionate about what we do and work with utmost honesty to bring the best online entertainment ticketing experience to our users. This glorious award comes at a time when we are gearing up to become the Entertainment Destination of India and this has only motivated us to do even better,” commented Karan Arora, Regional Head.
In all 35 e-commerce platforms were awarded on the night. The objective of the BW Businessworld Golden Cart Award is to recognise category trailblazers that are setting the path for a growing e-commerce business in India.
MethodologyNielsen's research methodology is a brand assessment to understand favourite e-commerce platforms among consumers who have shopped online in the last six months for product or service. More than 2500 online surveys were conducted across 16 cities to evaluate over 85 brands across 14 core e-commerce categories to find out the winners.
The research was broken into multiple phases – from receiving nominations based on traffic data from secondary sources, Nielsen’s syndicated studies and recommendations from key leaders across BW Businessworld and Nielsen. The winners were finally selected by scores received on Most Preferred Brand, which is a key parameter in the purchase journey of the online shopper.
Nearly 60 e-commerce brands were shortlisted before reaching on final winners.
