Adobe Considers OpenAI Partnership Alongside AI Video Tool Integration
Adobe has announced its exploration of integrating third-party generative artificial intelligence tools, including OpenAI's Sora, into its widely used video editing software, Premiere Pro.
This move signals a significant step towards enhancing the capabilities of Premiere Pro and adapting to the evolving demands of the television and film industries. The San Jose, California-based software giant intends to incorporate AI-based features such as scene completion and distraction removal into Premiere Pro, streamlining the video editing process and empowering users to achieve their creative vision more efficiently.
These features will rely on Firefly, an AI model already deployed in Adobe's Photoshop software for editing still images.
Adobe's move comes amid competition from entities like OpenAI, Midjourney and other startups in the AI space. To differentiate itself, Adobe has focused on training its Firefly system with data it possesses full rights to, and offering indemnity to users against copyright claims.
Further, Adobe aims to address Wall Street's concerns regarding AI tools potentially jeopardising its core businesses. By allowing users to tap into third-party tools from OpenAI, as well as startups Runway and Pika Labs, Adobe seeks to expand the range of options available to its users while mitigating perceived risks.
While OpenAI has demonstrated its Sora model's capabilities in generating realistic videos based on text prompts, Adobe's plans to integrate third-party AI tools into Premiere Pro remain experimental. The company has not provided a timeline for when these features will become available to users.
Deepa Subramaniam, Adobe's vice president of product marketing for creative professional apps, stressed on the company's commitment to AI ethics and transparency in a statement to Reuters. Adobe users will reportedly be alerted when they are not using Adobe's "commercially safe" AI models, and all videos produced by Premiere Pro will clearly indicate which AI technology was used.
(Inputs from Reuters)
