Acerpure Enters Indian Consumer Electronics Market With Focus On Make In India

Acer Group subsidiary Acerpure has entered the Indian consumer electronics market, offering a range of products including TVs, air purifiers, water purifiers and vacuum cleaners. Sunil Vachani, Co-founder and Executive Chairman, Dixon Technologies, commented, "The introduction of Acerpurend sustainability.

Acerpure air purifiers start from Rs 9,990 and Acerpure Cozy air circulator fans start from Rs 7,490.

Acerpure debuted its product line at an event in Bengaluru, which included their flagship Acerpure TV. Available in four sizes ranging from 32 to 65 inches, the TVs boast enhanced contrast, deeper blacks and Dolby Atmos sound for an immersive viewing experience. Acerpure also showcased air circulator fans, water purifiers, hand-held and robotic vacuum cleaners, hair dryers and hair stylers.

Additionally, the company plans to expand its offerings in the future to include refrigerators, air conditioners and washing machines.

"We are excited to introduce Acerpure in India," said Andrew Hou, President of Pan-Asia Pacific Operations, Acer Group. "The Indian market holds immense potential for Acerpure's growth and innovation. With our focus on technological excellence and sustainability, we are well-positioned to meet the evolving needs of Indian consumers."

A key aspect of Acerpure's strategy is its partnership with Dixon Technologies, a Indian electronics manufacturer. This collaboration will see Acerpure products manufactured in India, aligning with the government's Make in India initiative. This partnership is expected to not only bolster India's economic growth but also create jobs and empower local talent.

Harish Kohli, President and Managing Director, Acer India, echoed this sentiment, stating, "We are exhilarated by the opportunity to contribute to the nation's burgeoning consumer electronics market. Through this collaboration with Dixon Technologies, we are poised to usher in a wave of locally manufactured products, aligning seamlessly with the Make in India initiative."

Sunil Vachani, Co-founder and Executive Chairman, Dixon Technologies, commented, “The introduction of Acerpure and our expanded collaborative efforts represent a significant stride towards enhancing India's self-sufficiency and global competitiveness in the electronics sector.”