Apple has achieved a new revenue milestone in India, setting an all-time record for the September quarter as iPhone sales rebounded globally and saw particularly robust growth in the country.
With revenues rising 6 per cent year-over-year to reach USD 94.9 billion, the tech giant outpaced analyst expectations, propelled by a similar 6 per cent increase in iPhone sales across all regions. CEO Tim Cook attributed the revenue gains to the iPhone's popularity across all geographic segments and expressed excitement over the strong momentum in India, where Apple is doubling down on its presence by adding four new flagship stores in the coming months, in addition to the two stores it opened last quarter.
The growth wasn’t limited to iPhones alone; Apple’s iPad category also set new revenue records in India. Chief Financial Officer Luca Maestri reported an 8 per cent global revenue increase for iPads, with the installed base of iPads reaching an all-time high as well.
Maestri noted that over half of the iPad buyers last quarter were new customers, reflecting both interest in Apple’s expanding product range and the brand’s continued appeal across markets. Emerging regions such as India, Mexico, and the Middle East saw double-digit growth for iPads, further pointing to the brand's widening reach.
Apple’s aggressive retail expansion into smaller Indian cities has allowed the brand to capture the attention of premium smartphone buyers, positioning it as a top choice in India’s high-end segment.
Counterpoint Research estimates Apple has secured a 22 per cent share of the smartphone market by value in India, coming in close behind Samsung. The aspirational status associated with Apple products, coupled with the company’s widening store network, has further strengthened its position in the market.
Looking forward, Apple expects steady, single-digit revenue growth as it plans a staggered rollout of its new Apple Intelligence features powered by generative AI, set to debut across its latest products.
