Acer And Indkal Technologies Forge Alliance To Enter India's Smartphone Market

Indkal Technologies has declared its debut into the smartphone industry through a trademark licencing arrangement with Acer. Acer has partnered with Indkal to develop, produce and market Acer-branded smartphones in India. 

The strategic relationship signals the entrance of Acer-branded smartphones into the Indian market, with a mid-2024 launch date. Indkal Technologies intends to offer a diverse selection of models, with the goal of fast capturing a considerable market share. This relationship builds on Acer's existing brand image and Indkal's commitment to provide high-quality products to Indian consumers.

Anand Dubey, CEO of Indkal Technologies, expressed excitement for the launch, noting that Acer smartphones, developed over several years, will provide Indian consumers with well-designed devices with fast CPUs, excellent camera technology and premium features, all manufactured in India. Jade Zhou, VP of Global Strategic Alliances at Acer Incorporated, stated that this partnership is consistent with Acer's aim of breaking down barriers between people and technology by providing a varied assortment of smartphones to improve user experience in the Indian market.

This cooperation marks the introduction of a big computer brand into India's competitive smartphone industry, which is expected to develop significantly. Acer-branded smartphones, priced between Rs 15,000 and Rs 50,000, will now compete with other well-known manufacturers in the market. In accordance with the Indian government's 'Make in India' policy, all Acer-branded smartphones would be manufactured in India. These gadgets will be accessible for purchase through both e-commerce platforms and physical retail outlets around the country, enabling extensive customer access.