Why Are Startups Spending Substantially On Logo Designing?
Currently, the Designing industry is estimated to be worth over 18,000 crores in India alone and is rapidly increasing. We are constantly growing in an era where startups are all set to revolutionize the world economy, and Logo Designing is the key element that aids them in the very initial stage of creating a remarkable visual brand identity. It's essential for a budding startup to stand out from the rest of its competitors, and to achieve so, the foremost necessity is to create a unique Logo that becomes the identity of the brand in the long run. Naturally, this generation of startups isn't hesitant to heavily invest a major chunk of their budget in designing innovative, impactful, and inspiring Logos for their startups that possess the power to transform their business into a leading world-class brand of tomorrow.
In India, the wave of evolutionary Startups is up-and-coming briskly and is all set to mould a robust and dynamic future. In such a crowded market, the visual identity of your brand gives you
- A competitive edge,
- Communicates your business vision,
- And grabs attention directly, equating to a strong impression and increased traffic, helping you dominate the niche market.
With such high demand, the current market is flooded with free Logo maker online sites, cutting short the process of Logo creation. However, custom Logos have their own charm. Designers put in all their hard work, expertise, and knowledge to create a high-quality Logo that represents the vision and values your business holds. Significant efforts lie in the thought process behind the Logo. It communicates a message to your customers that your startup is professional and trustworthy. A professional can easily associate your products or services with the Logo so that customers can connect your Logo with your brand. Scrimping in this can negatively affect the visual identity of your startup.
4 Things to note while Logo creation
Give room to breathe.
A minimal composition of the Logo makes it easy for viewers to focus on the highlighted elements, making it less complex and increasing the visual interest of the viewers. E.g. The Apple Logo is simple at its best! The Logo Design is minimal, clever, and apt. In 1997, Rob Janoff, the logo designer behind, included a bite mark for scale so that people don't misunderstand an Apple for a cherry!
Art of colour psychology.
A Logo's colour says a lot about its brand. Studies say that a particular hue can trigger particular emotions. Blue works great for businesses in the service industry as the colour evokes feelings of loyalty, trust, and peace. E.g. Zomato's classic red Logo, the colour red is said to cause increased appetite and heart rate, along with evoking strong emotions of excitement. The reason why the 'Order Now button on apps is majorly red!
Be far-sighted.
Make sure to avoid intricate and minute designs so that your logo is clearly identifiable even when used in compact spaces. E.g. Google's bright tricolour logo is easily recognizable even when its size is decreased to fit compact spaces. It can be easily identified when put with other brands' Logos. It also has a Monogram Logo, which is just the initial letter 'G' of the brand name!
The acceptable formats.
Always have a variety of formats handy. Such as one horizontal, one vertical, and a symbol or icon logo are must-have formats along with a PNG, a raster image file (with a transparent or semi-transparent background) that is necessary for digital applications. E.g. Twitter's secondary logo has an icon as a central element with no background which can grab more attention on a white background.
Four Pillars Media Agency is a digital marketing company in Surat, currently thriving at designing innovative Logos with their deep-rooted knowledge and expertise in the field. This social media marketing & advertising agency gives depth to brands by thoughtfully designing logos, focusing on building recognition, trust, loyalty, and ultimately exponential growth. They are always at the forefront of creativity, delivering the wow factor through their services!
