Fabindia Unveils Largest Experience Centre In Bengaluru

Fabindia, a leading retailer of ethnic wear, organic food and ethnic furniture and furnishing, has opened its largest Experience Centre in Bengaluru. Spread across 21,000 square feet, the three-storey store located at Hebbal area is the company's largest store in India. 

“The store offers product categories including clothing, accessories, personal care, wellness, lifestyle, and home among others. The store also features a Fab Interior Design Studio, which offers customers design consultations as well as furniture and linen customisation,” the company said in a press release. 

Commenting on the new store launch, Dipali Patwa, the Group Head of Brand, Community and Digital at Fabindia Ltd, said, “In-store retail is still the dominant retail channel and part of our customer journey. Our Fab Ambassadors who are available on the shop floor are our key asset to reinventing experiences and attending to our customers in a personalised fashion. Fabindia Experience Centers are more than a destination to shop.”  

 Fabindia Experience Centre in Bengaluru houses the largest home and lifestyle store format in the country, which is spread across 14000 square feet. The store offers complete product range including assemble-to-order beds, dining and wardrobe category in another 7,000 square feet. 

Other segments include a Fabessentials section of FabIndia’s personal care line and an Organic India section for organic food and wellness products, the press release added.