Aditya Birla Health Insurance Introduces Renewed Version Of ‘ABHI’

Aditya Birla Health Insurance Company (ABHICL), the health insurance subsidiary of Aditya Birla Capital, a noteworthy non-banking financial services company, has launched a revamped and renewed version of its self-servicing chatbot “ABHI”.

The new version of the AI-enabled conversational chatbot comes with a claims registration feature, a unique offering in the standalone Indian health insurance industry. The ‘ABHI’ bot aids the customer experience journey by helping policy purchase, endorsement, renewal and register instant claims while guiding policyholders in a contactless manner.

Policyholders will be able to register, raise and track a claim via the ‘ABHI’ chatbot on Activ Health App, website (https://www.adityabirlacapital.com/healthinsurance) and WhatsApp. They can upload the prerequisite documents and bills to process their respective claims. Reimbursement claims procedures can be effortlessly conducted through the ABHI bot.

Over the years, ABHI has augmented its digitalisation efforts to provide improved customer experiences. With a complete ecosystem of digital assets, it has enabled a seamless end to end buy journey for its customers. In FY22, 98 per cent of its customers were on-boarded digitally with overall digital self-servicing at 65 per cent. The new addition of digital claims registration feature will further expedite claims digitisation to facilitate faster claims processing and hassle-free claims experience.

Mayank Bathwal, CEO, Aditya Birla Health Insurance said, “At Aditya Birla Health Insurance, all our innovations hinge around customer-centricity in order to provide a seamless customer experience with the aim of delivering uninterrupted insurance services digitally, and the launch of this new version of AI-enabled Chabot - “ABHI” is a step in that direction. This would simplify customer interactions and provide a quick resolution to their queries, from anywhere and at any time.”