Indigenous Smart Tech Dominates E-marketplaces With High Consumer Ratings
Techarc's latest report showcases Indian smart tech brands' rise in global ratings. Techarc’s Monthly Ratings has unveiled a comprehensive analysis of 36 Indian brands across six categories, encompassing smartphones, smartwatches, TWS earbuds, tablets, smart door locks, and dash cams. This marks the inaugural edition of Techarc's monthly report, following a special report released on Republic Day 2024.
Faisal Kawoosa, Chief Analyst and Founder, Techarc, acknowledged this transformative trend, citing the changing landscape driven by the government's push for 'Make in India’. He highlighted the report's findings, indicating that the ratings earned by these Indian brands are a result of customer feedback and reviews on popular e-marketplaces. This marks a substantial shift in consumer perception, portraying a positive trajectory for Indian smart tech brands in the global marketplace.
“While it is a big achievement that today almost every global brand is making its smart tech products in India, what is more encouraging to witness is the acceptance of indigenous brands across different categories that have emerged, especially in the past 10 years," he added further.
Key Report Highlights:
22 out of 36 Indian brands achieved an impressive average rating of 4 or higher in February 2024.
Fnx, specialising in dash cams, secured a perfect rating of 5.0, making it the only Indian brand to achieve this milestone.
Philips and Okos, in the global arena, also attained a rare 5.0 rating for dash cams and smart door locks, respectively.
Narrowing Benchmark Ratings:
Benchmark ratings between Indian and global brands are converging, notably in smartphones, smartwatches, TWS earbuds, and smart door locks.
However, Indian tablet brands need improvement, scoring an average of 3.0 in February 2024 compared to the global average of 4.3.
Top Performers in Categories:
iKALL secured the top spot for tablets, showcasing the highest rating and notable improvement from the previous month.
GOQii led in the smartwatch category, followed by Titan and CorssBeats.
Lava stood out as the sole Indian brand in smartphones, while Noise, Boult, and Boat dominated the TWS Earbuds segment.
Category Rankings:
GOQii claimed the top spot in smartwatches, with Titan and CorssBeats following.
IKALL and iBall emerged as the primary tablet brands in India, holding the 1st and 2nd positions, respectively.
In the IOT category of smart door locks, Dorset, Godrej, and Ironzon secured the top 3 positions.
Dash Cam rankings saw Fnx, Qubo, and Orlov as the leading brands in the 1st, 2nd, and 3rd positions, respectively.
