Moderator Mohit Joshi, Managing Director – India, Havas Media Group in conversation with panelists Abhijit Shah, Head of Marketing, Digital and Customer Experience, ICICI Prudential AMC, Marco Valsecchi, CFO Adecco Group India, Neena Dasgupta, Founder & CEO Zirca Digital Solutions and Prashant Peres, Director - Marketing, Mondelez India discussing how today’s customers observe all and take brands by surprise.