On the launch of BWBusinessworld Marketing Whitebook 2016-17, panelists Debojo Maharshi, CMO, SpiceJet, Gaurav Kachru, CEO, Zee Shopping & Seed Stage Investor, Rahul Gautam, Vice President Marketing, Ford India, Shivjeet Kullar, Founder, Adytude.com and Shubhodip Pal, COO, Yu Televentures, Micromax in conversation with Anupriya Acharya, CEO, Publicis Media India talks upon The Medium, The Message and The Purchase.----------------------
