Following the Tanishq interfaith ad backlash, irrespective of what the Tata company was hoping for, the jewelry brand is receiving a mixed bag from consumers – those who still want to stand up and make a point and those who took a backseat after the ad withdrawal but made their intentions clear. Now with nearly a fortnight down, it is evident that the incident’s repercussions don’t end with just Tanishq but have a larger impact on the Indian creativity industry per se, where caution seems to be getting into the mix, choking the very spirit of creativity. Here is an update, that highlights the need for the Indian creative industry to come together to address as a crippling problem.
